The Leak Sheet · Free · 15 minutes · Your own homepage
Your website is losing buyers you already paid for.
They showed up ready. They looked for one good reason to call you. They didn't find it, so they left and called someone worse.
I fix that: the page, the search, and the follow-up. Then you watch the number move.
Your site is losing buyers who were ready to pay. Here's exactly where. Nine yes-or-no checks. No redesign, no agency, no guesswork. Just you, your homepage, and 15 honest minutes. Most sites fail at least four. The fix usually costs less than one month of ads.
Check #1 is open right now. Run it.
No fake charts. Ever.
Judge me by the work. Here's the bar.
You won't find a "312% growth!" graphic here. No search behind it, no proof, no point. That's exactly how this industry taught you to stop believing it. I don't publish clients' private numbers and I don't make them up. The proof is the live site.
| The site you have | The site you should have |
|---|---|
| Five offers crammed into the top. Nobody knows where to click. | One promise. One button. It says what they searched for. |
| Your best reviews buried in the footer. | Proof sitting right next to the ask. |
| Eleven form fields just to say hello. | Name, a way to reach you, what you need. Done. |
| A rank report that never names a real search. | Search Console showing the search, the page, and the clicks. |
| An AI demo that can't book, quote, or reply. | First reply out the same day. You still hit send. |
Start here
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One clear action, no scrolling
A stranger lands on your homepage. Can they tell you what to do next, in one sentence, without scrolling? If your hero is a menu of everything you offer, it's a brochure. Brochures don't sell.
Pass: one main button, one outcome, everything else quieter or gone. Fail: two buttons fighting for attention, or a headline your competitor could steal without changing a word.
The rest. All yours.
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Your headline sells the result, not the label
"Full-service." "Solutions." "Premier." Those are labels, and nobody buys a label. They buy the change: more booked jobs, a faster path to what they came for, a number that finally stops embarrassing them.
Pass: your headline states the outcome, in the customer's words. Fail: it states what you are.
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Proof sits right next to the button
A testimonial in the footer can't save a nervous buyer hovering over your button. Put one specific result, or one promise you'll never break, in the same view as the ask. Specific beats "trusted by hundreds" every time.
Pass: someone could repeat your proof without scrolling. Fail: your only evidence is a row of logos with no claim attached.
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You answer the reason they almost leave
Every offer has one big reason people don't buy. Price. Trust. Time. "Will this work for me?" "I've been burned before." If you don't say it out loud, in their words, they answer it themselves. And they answer it with the back button.
Pass: that reason is on the page, handled in two or three sentences, before the form. Fail: the page only talks about you.
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The page keeps the promise that got the click
Whatever your ad, email, or search result said is exactly what they expect to see first. When it doesn't match, it feels like bait-and-switch. They won't complain. They'll just leave, and you'll still pay for the click.
Pass: you could swap your headline and your ad line and both would still be true. Fail: the ad promised a price or a result the page never mentions.
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Your form is shorter than their patience
A first conversation needs a name, a way to reply, and the problem. Phone number, budget, "how did you hear about us" and their life story belong on the second date. Count your fields. Cut until it feels too short.
Pass: four fields or fewer for a first reply. Fail: required fields you won't even use in your first response.
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A thumb can finish the job
Most of your visitors are on a phone. The button sits where a thumb lands. Your phone number is tappable, not a picture. Text is at least 16px. If they have to pinch and zoom, they've already decided you're a hassle.
Pass: you finished your main action on your own phone without zooming. Fail: you designed it on a desktop and called it done.
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You reply the same day
A form nobody opens until Thursday converts exactly like a broken form. Buyers are hottest in the first minute. The standard is a reply the same day, in your voice, about what they actually asked.
Pass: you know last week's typical time to first reply, and it's same-day. Fail: "We'll get back to you," with no owner and no clock.
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You can see where the yes came from
Calls, form fills, and the search or ad that sent them are all tracked. If you can't name which page produced your last five leads, you're optimizing a feeling. Measure before you buy more traffic.
Pass: your last five leads, each with a source. Fail: a pretty visitor count and no leads column.
Fix 4, 6 and 8 first.
The objection. The short form. The same-day reply.
Those three are why ready buyers never turn into revenue. A new font won't touch them. A new logo won't touch them. Fix these before you pay anyone for a redesign, including me.
Want them done for you? Reply with your page and tell me which of the three hurts most. That's all the brief I need to tell you straight whether I'm the right person to fix it.